By Brian Howle
The debut effort was stunningly amazing. The sophomore follow up kept true to the first. And now, Roadrunner Records is pleased to announce the third Black Stone Cherry Album, Between the Devil and the Deep Blue Sea, is due out May 31st, 2011 … which means for all of you rockers out there who’ve been waiting on good ‘ole kick-ass to come back around, your wait is over.
Kentucky’s Black Stone Cherry, comprised of vocalist Chris Robertson, guitarist Ben Wells, bassist Jon Lawhon and Drummer John Fred Young, is a band adept at creating both timeless rock ‘n roll and new, innovative sounds. While the band’s last record, Folklore and Superstition, was a compelling tribute to brotherhood and history, the new album is the summation of a year in the life of the band—every emotion, triumph, loss, romance and everything in between—it’s all here on Between the Devil and the Deep Blue Sea.
This is the first time Black Stone Cherry has not recorded in the South, this time taking up residence in Los Angeles to work with famed producer Howard Benson (Theory of a Deadman, Daughtry, Three Days Grace). The new surroundings allowed them to strengthen their relationships as both band members and friends, ultimately a detail that sets Between the Devil and the Deep Blue Sea above previous recordings. The raw intensity that pervades the music on this album harkens back to the early days of Black Stone Cherry, when they were a bunch of blue-collar guys just making music together for the hell of it. The band admits “When we first began writing music, we hadn’t traveled very far out of our home state of Kentucky. Now, ten years later, we’ve traveled the world and experienced things we never imagined we would.”
First single “White Trash Millionaire,” set to hit airwaves in April, pairs Robertson’s soulful delivery with the urgent and infectious rhythms of his fellow players. Sure, this is Southern rock at heart; but the concept is universal: just take what the world gives you and make that work. “This album is the culmination of all of the everyday ups and downs life throws at you,” says the band. “Sonically, you’ll hear some of the meanest sounding guitar riffs we’ve ever laid down, and at the same time, you’ll find ballads that will tug on your heartstrings. We wanted the album’s intensity to match that of our live show. We’re very proud of this album and excited for our fans to hear it!”
To celebrate the release of Between the Devil and the Deep Blue Sea, Black Stone Cherry is participating in an ongoing partnership with Evan Williams Kentucky Bourbon. The promotion brings 450,000 Black Stone Cherry branded bottles to shelves nationwide through June, including special mp3 offers and a chance to win a trip to meet the band at one of their shows.
Black Stone Cherry is set to have quite the busy spring, with tours with Hinder and Alter Bridge on the horizon:
4/8 @ Lucky Star Casino- Clinton, OK (with Hinder)4/9 @ St. Mary’s University – San Antonio, TX (Fiesta Oyster Bake w. Hinder, Saving Abel)
4/12 @ Ogden Theatre – Denver, CO (with Hinder)
4/13 @ The Great Salt Air – Salt Lake City, UT (with Hinder)
4/15 @ Showbox SoDo – Seattle, WA (with Hinder)
4/17 @ Knitting Factory Concert House – Spokane, WA (with Hinder)
4/19 @ Knitting Factory Concert House – Boise, ID (with Hinder)
4/21 @ Roseland Theater – Portland, OR (with Alter Bridge)
4/22 @ Knitting Factory – Reno, NV (with Hinder)
4/23 @ House of Blues – Las Vegas, NV (with Alter Bridge)
4/24 @ The Regency Ballroom – San Francisco, CA (with Alter Bridge)
4/26 @ SLO Brewing Company – San Luis Obispo, CA
4/27 @ The Grove – Anaheim, CA (with Alter Bridge)
4/29 @ The Great Salt Air – Magna, UT (with Alter Bridge)
4/30 @ Ogden Theatre – Denver, CO (with Alter Bridge)
5/2 @ House of Blues – Chicago, IL (with Alter Bridge)
5/3 @ House of Blues – Chicago, IL (with Alter Bridge)
5/7 @ Metrolina Expo – Charlotte, NC (AVALANCHE 2011 w. Avenged Sevenfold, Godsmack, Theory of a Deadman)
5/8 @ NorVa – Norfolk, VA (with Alter Bridge)
5/10 @ Valarium – Knoxville, TN (with Alter Bridge)
5/11 @ Cannery Ballroom – Nashville, TN (with Alter Bridge)
5/12 @ Piere’s Entertainment Center – Ft. Wayne, IN (with Alter Bridge)
5/15 @ The Machine Shop – Flint, MI
5/17 @ The Palladium – Worcester, MA (with Alter Bridge)
5/18 @ Northern Lights – Albany, NY (with Alter Bridge)
5/19 @ Best Buy Theatre – New York, NY (with Alter Bridge)
On a personal note, these guys have showed up at the merchandise table after every show I’ve ever seen them play (and it seems to be their M.O. for all shows, here in the States and around the world) and they honestly appreciate each and every person who shows up to support them and enjoy their music. They’ve got the years on the road now; they’re honed to the ways of the world and what full-time touring requires of a band. And I find this to be a good harbinger, because they have reached that point where one person will hear a song on this CD, and suddenly, BSC will be another “overnight sensation.”
And when they are, I’ll be grinnin’ like a ‘possum, knowing that I had them pegged correctly back when these great young musicians first hit the dusty trail. If they play a venue near you, do yourself a bigass favor … take the night off and treat yourself to real rock & roll. And tell Ben that Brian sent you.
About Roadrunner Records
Originally founded in 1980 in the Netherlands, Roadrunner Records earned its place as one of the most prominent international independent record labels. Established primarily as a hard rock label, Roadrunner now boasts depth and variety in its artists. The label has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, near-platinum Theory of a Deadman, gold-certified Stone Sour and Killswitch Engage, as well as modern heavy hitters Korn, Dream Theater, Megadeth, Trivium and Opeth. Roadrunner’s current roster also includes Lenny Kravitz (via a partnership with Atlantic Records), plus such diverse acts such as up and comers Young The Giant, The Parlor Mob, Black Stone Cherry and Airbourne. Loud & Proud Records, a label joint-venture with Roadrunner, is home to established rock acts including Rob Zombie, Lynyrd Skynyrd, Kenny Wayne Shepherd, The Steve Miller Band and KISS (Europe and select territories). Roadrunner catalog includes now-classic albums from seminal artists such as Type O Negative, Sepultura and King Diamond. For more information about Roadrunner, visit: www.roadrunnerrecords.com.